2024 DonerNorth Agency Brief Winner 🥉

Skincare explained without the skincare jargon.                                                                                                                                      Bull Dog turns confusing product language into blunt, useful explanations that make men's skincare easier to understand.

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Community Engagement

Reddit Community Response

Bulldog answers real skincare confusion in the places men are already asking.

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Skinsplaining Station

At Skinsplain Stations, men pick a Bull Dog product, scan the back label, and get every ingredient skinsplained in plain English. Skin experts are on-site to recommend simple routines based on real concerns.

CW: Kimberley Mistry

ADs: Deborah Odugbemi, Anushka Bakshi.