Creative Copywriter 📝

Durex

Body Language is a Durex campaign introducing a more inclusive sexting emoji pack, helping Gen Z flirt with more confidence, realism, and body positivity, because feeling sexy shouldn’t mean looking like the default emoji.

Body Language

Durex x Tinder

Durex partners with Tinder to launch the Body Language emoji pack inside chats, giving Gen-Z a more playful, inclusive way to flirt beyond the smooth, unrealistic default emojis.

Socials

Sex Talk Mini-Page

Durex brings Body Language into Sex Talk, introducing the inclusive emoji pack as a playful way to explore body confidence, sexting, and self-expression without making it feel clinical.

The Real Fruit Stand

Durex brings Body Language to life with The Real Fruit Stand. Featuring day-old produce, naturally marked peaches, eggplants, cherries, and more, the stand celebrates bodies. Visitors can scan produce tags to unlock the Body Language emoji pack and explore the campaign.
CW: Kimberley Mistry
AD: Vinamr Raj
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